China | Shanghai, November 26th, Leading the Chinese specialty vehicle industry, SUNHUNK （宏昌天马） showcased its presence at bauma CHINA 2024 （Shanghai bauma Construction Machinery Exhibition） for the fifth consecutive year with the theme of "Responsive China,Delivering Excellence". During the exhibition, SUNHUNK officially released its "Global Brand Strategy" and the "New H6280 Knuckle Boom Truck Crane".
Over 300 representatives from customers, core dealers, suppliers, news media, and friends from all walks of life across the country witnessed this glorious moment together. During the launch event, Jiang Xiaodong, President of SUNHUNK Heavy Industry Group, elaborated on the background and vision of initiating the global brand strategy. Wu Peiguo, Secretary-General of the China Construction Machinery Association, delivered a speech on site. Cui Hongbo, CEO of Shanghai Zhengjian Brand Strategy, comprehensively interpreted the key contents of SUNHUNK's global brand strategy. The event was hosted by Jiang Mingyang, Deputy General Manager of the Planning and Development Center of SUNHUNK Heavy Industry Group.
Mr. Jiang Xiaodong, President of SUNHUNK Heavy Industry Group, Delivering a Speech
In his speech, Mr. Jiang introduced that SUNHUNK Heavy Industry Group has officially adopted SUNHUNK as the international brand for its dump trucks, loader cranes, and refrigerated trucks in the specialty vehicle business segment, while continuing to use the “宏昌天马” brand domestically in China. The initiation of the global brand strategy for specialty vehicle business aims to better adapt to the international market environment, better serve international customers, and strengthen connections with them.
Mr. Wu Peiguo, Secretary-General of the China Construction Machinery Association, Delivering a Speech
Mr. Wu Peiguo, Secretary-General of the China Construction Machinery Association, expressed that SUNHUNK products have excellent performance in the fields of dump trucks, loader cranes, and refrigerated trucks, with widely recognized product quality. He looked forward to SUNHUNK continuing to launch more globally competitive value-added products like the H6280, making greater contributions to the development of the industry and jointly promoting high-quality development of the industry!
Unveiling Ceremony of SUNHUNK Global Brand
Embracing the international market and rushing towards the future, Chinese brands are going global. Mr. Cui Hongbo from Shanghai Zhengjian Brand Management Consulting Co., Ltd. conducted a comprehensive and in-depth interpretation of SUNHUNK's global brand strategy from multiple dimensions such as brand name, business areas, brand characteristics, and value propositions, marking that SUNHUNK will work together to shape the future of specialty transportation and contribute to social prosperity.
Mr. Cui Hongbo from Shanghai Zhengjian Brand Management Consulting Co., Ltd. Interpreting the Brand Strategy
During the launch event, SUNHUNK also released its latest independent technological achievement - the H6280 Knuckle Boom Truck Crane. This is not only an epoch-making product but also carries the mission of SUNHUNK to establish benchmarks for intelligent, green, and high-end products.
Unveiling Ceremony of SUNHUNK Hongchang Tianma's H6280 Knuckle Boom Truck Crane
At the launch event, Jiang Xiaodong, President of SUNHUNK Heavy Industry Group, Wang Jun, Director of Truck Sales Business and General Manager of Truck Sales Department of Sinotruk Group, Xu Yaqi, General Manager of Hot Rolled Sales Department of Marketing Center of Baoshan Iron & Steel Co., Ltd., You Shoulin, the first customer of SUNHUNK's large-tonnage crane, Mr. Trenti, Global CEO of Dynamik, and Bertolini Massimo, Sales Director of Volvo Asia Pacific, along with over 300 partners on site, witnessed this historic moment together.
The new aesthetic design of SUNHUNK's H6280 Knuckle Boom Truck Crane features a compact design and a small turning radius. The entire vehicle adopts ultra-high-strength steel, resulting in light weight and strong comprehensive operating capabilities. Equipped with an international top-level hydraulic system, it boasts high operating efficiency. With the addition of a J60 flying jib, it has a wide operating range. The flying jib technology reaches the forefront domestically and internationally, and the straight jib has developed free telescoping technology, providing customers with comprehensive and full-scene solutions and creating value for them.
Under the background of the upgrade of SUNHUNK's global brand strategy, SUNHUNK Heavy Industry Group, with the theme of "China Responds with Excellence", conveys to domestic and overseas customers the competitiveness and leadership of China's benchmark enterprise in specialty transportation.
In the future, SUNHUNK will continue to deeply integrate into the global market with a new attitude, closely cooperate with global customers and partners, and open a new chapter in global specialty transportation.
About SUNHUNK
SUNHUNK is a global provider of specialty transportation solutions, producing and providing innovative and efficient dump trucks, refrigerated trucks, loader crane products, and supporting services. Always oriented by customers' needs in dump transportation, road freight, and lifting and handling tasks, we provide products and solutions suitable for different transportation scenarios. Leveraging an international service network, SUNHUNK operates in more than 40 countries and regions worldwide, empowering 550,000 vehicle owners and contributing to social prosperity.
